Privacy Policy
Your privacy matters to pkesy. This policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have over your information at every stage of your account relationship with us.
Our Privacy Commitments
Six principles that govern every decision we make about your personal data. The full policy follows below — please read it in its entirety.
Minimal Data Collection
pkesy collects only the personal data that is genuinely necessary for account operation, transaction processing, identity verification and legal compliance. We do not harvest data speculatively or beyond what each stated purpose requires.
Security by Design
Data is protected using industry-standard encryption at rest and in transit. Access controls ensure that only authorised personnel and systems can interact with your personal information. We conduct regular reviews of our security practices.
Your Rights, Respected
You have the right to access, correct, export or request deletion of your personal data at any time, subject to legal retention requirements. Exercising these rights is straightforward — contact our support team with your request.
No Unauthorised Sharing
pkesy does not sell your personal data to third parties. Data is shared only with carefully selected service providers who are contractually bound to handle it securely, or where disclosure is required by applicable law or regulatory obligation.
Defined Retention Periods
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. Once data is no longer needed, it is securely deleted or anonymised.
Full Transparency
This policy is written in clear, accessible language. We will notify you of any material changes to how we handle your data before those changes take effect, giving you the opportunity to review and, where necessary, act on the update.
Contents
- 1 Introduction
- 2 Definitions
- 3 Data We Collect
- 4 How We Collect Data
- 5 Legal Basis for Processing
- 6 How We Use Your Data
- 7 Data Sharing & Disclosure
- 8 International Transfers
- 9 Data Retention
- 10 Cookies & Tracking
- 11 Your Rights
- 12 Children's Privacy
- 13 Security Measures
- 14 Policy Updates
- 15 Contact Us
Introduction
This Privacy Policy ("Policy") describes how pkesy ("pkesy", "we", "us", "our") collects, uses, stores, discloses and otherwise processes personal data in connection with the pkesy platform available at https://pkesy.cam and all associated services, features and functionality (collectively, the "Services").
pkesy is committed to handling your personal data with care, transparency and respect. This Policy is intended to give you a clear and complete picture of our data practices so that you can make informed decisions about your use of the Services.
By registering an account or continuing to use the Services, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described here, please discontinue use of the Services and contact our support team to request account closure.
Definitions
For the purposes of this Policy, the following terms have the meanings set out below:
- "Controller" means the entity that determines the purposes and means of processing personal data — in this context, pkesy.
- "Data Subject" means any identified or identifiable natural person whose personal data is processed by pkesy — including registered users and visitors to the platform.
- "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to names, contact details, financial information, device identifiers and usage data.
- "Processing" means any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, transmission, restriction, erasure or destruction.
- "Processor" means any third party that processes personal data on behalf of pkesy under a contractual obligation.
- "Sensitive Data" means a subset of personal data that warrants enhanced protection, such as financial account details, identity document numbers and, where applicable, health-related information relevant to responsible gambling assessments.
- "Third Party" means any natural or legal person other than the Data Subject, pkesy and its authorised Processors.
Data We Collect
pkesy collects personal data across several categories depending on how you interact with the platform. The specific data collected in each category is outlined below.
3.1 Registration & Identity Data
When you create an account, we collect:
3.2 Identity Verification (KYC) Data
To comply with know-your-customer obligations, we may collect:
3.3 Financial & Transaction Data
3.4 Technical & Usage Data
3.5 Communications Data
How We Collect Your Data
pkesy collects personal data through the following channels:
4.1 Directly from You
The majority of your personal data is provided directly by you when you register an account, complete identity verification, make deposits or withdrawals, interact with support, respond to responsible gambling questionnaires, or participate in promotions.
4.2 Automatically Through Platform Use
Technical and usage data is collected automatically as you browse and interact with the platform. This includes data gathered via cookies, web beacons, server logs and similar tracking technologies. Please refer to Section 10 for full details of our cookie practices.
4.3 From Third-Party Service Providers
We may receive personal data about you from third-party identity verification providers, fraud prevention services, payment processing partners and, where applicable, credit reference agencies or politically exposed persons (PEP) screening tools used for compliance purposes.
4.4 Publicly Available Sources
In limited circumstances — such as enhanced due diligence or fraud investigation — we may supplement data held with information from publicly available sources, including public records, regulatory databases or sanctions lists.
Legal Basis for Processing
pkesy processes your personal data only where a legitimate legal basis exists. The applicable bases for our processing activities are:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract with you |
| Identity verification (KYC/AML) | Legal obligation; legitimate interests |
| Processing deposits and withdrawals | Performance of a contract with you |
| Fraud detection and prevention | Legitimate interests; legal obligation |
| Responsible gambling monitoring | Legal obligation; legitimate interests |
| Customer support communications | Performance of a contract; legitimate interests |
| Promotional and marketing communications | Consent (where obtained); legitimate interests |
| Platform analytics and improvement | Legitimate interests |
| Legal and regulatory compliance | Legal obligation |
How We Use Your Data
pkesy uses your personal data for the following purposes:
6.1 Account Operation
To create and maintain your account, authenticate your identity when you log in, process your transactions and deliver the full suite of Services available on the platform — including sports betting, live casino and instant games.
6.2 Identity Verification and Compliance
To fulfil know-your-customer (KYC) and anti-money laundering (AML) obligations, screen against sanctions and PEP databases, and comply with any other applicable legal or regulatory requirements. Verification data may be processed by authorised third-party providers on our behalf.
6.3 Fraud Prevention and Security
To detect, investigate and prevent fraudulent transactions, bonus abuse, multi-accounting, money laundering and other prohibited conduct as set out in our Terms & Conditions. This includes automated monitoring of account activity and transaction patterns.
6.4 Responsible Gambling
To monitor usage patterns for signs of potentially harmful gambling behaviour, apply responsible gambling tools (such as deposit limits, session reminders and self-exclusion), and fulfil any obligations under applicable responsible gambling frameworks.
6.5 Customer Support
To respond to your queries, complaints and requests via live chat and email, maintain records of communications for quality assurance and training, and ensure continuity of support across interactions.
6.6 Personalisation and Marketing
Where you have consented, or where we have a legitimate interest, to send you information about promotions, bonuses and new features relevant to your usage — for example, notifications about PSL season cricket specials or live casino events. You may opt out of marketing communications at any time via your account settings or by contacting support.
6.7 Platform Improvement and Analytics
To analyse aggregated usage patterns, improve platform performance, test new features and optimise the user experience. Where possible, analytics are conducted on anonymised or pseudonymised data sets.
Data Sharing & Disclosure
pkesy does not sell your personal data to third parties. We share data only in the circumstances described below, and only to the minimum extent necessary for each purpose.
7.1 Service Providers (Processors)
We engage third-party companies to provide services on our behalf, including identity verification, payment processing, fraud detection, cloud hosting, analytics and customer support tooling. These providers act as data processors and are bound by contractual data processing agreements that prohibit them from using your data for their own purposes.
7.2 Payment Partners
When you make a deposit or withdrawal, relevant transaction data is shared with the payment processing infrastructure handling that transaction. pkesy references payment channels familiar to Pakistani users — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for contextual purposes only. Availability of any specific payment method is subject to change. None of these payment providers endorse pkesy or are affiliated with the platform.
7.3 Legal and Regulatory Disclosure
We may disclose your personal data to law enforcement agencies, regulatory authorities, courts or other governmental bodies where we are legally required to do so, or where disclosure is necessary to protect the rights, property or safety of pkesy, its users or the public.
7.4 Business Transfers
In the event of a merger, acquisition, restructuring or sale of all or part of pkesy's business, personal data held by us may be transferred to the acquiring entity as part of that transaction. We will notify affected users of any such transfer and any changes to data processing practices that arise from it.
7.5 Aggregated or Anonymised Data
We may share aggregated, anonymised statistical data — which cannot identify any individual — with partners, advertisers or industry bodies for research or reporting purposes. This does not constitute sharing of personal data.
International Data Transfers
pkesy operates internationally and your personal data may be processed in countries other than the one in which you reside, including countries that may not have data protection laws equivalent to those in your jurisdiction.
Where personal data is transferred internationally, pkesy takes steps to ensure that appropriate safeguards are in place, such as:
- Standard contractual clauses or equivalent contractual protections with receiving entities
- Transfers only to jurisdictions assessed to provide an adequate level of data protection
- Processor agreements that bind the receiving party to data handling standards consistent with this Policy
Data Retention
pkesy retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable legal, regulatory or contractual obligations. The general retention principles we apply are as follows:
| Data Category | Typical Retention Period | Rationale |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Contractual and regulatory obligations |
| KYC / identity verification documents | Duration of account + 5 years post-closure | AML / legal compliance requirements |
| Transaction and financial records | Duration of account + 7 years post-closure | Financial record-keeping obligations |
| Communications and support records | 3 years from last interaction | Quality assurance and dispute resolution |
| Technical / usage logs | Up to 13 months on a rolling basis | Fraud prevention and platform security |
| Marketing consent records | Until consent is withdrawn + 2 years | Demonstrating lawful basis for communications |
After the applicable retention period, data is securely deleted or anonymised in a manner that prevents re-identification. Where anonymised data is retained for analytical purposes, it no longer constitutes personal data under the terms of this Policy.
Cookies & Tracking Technologies
pkesy uses cookies and similar tracking technologies to operate and improve the platform, remember your preferences and analyse usage patterns. The categories of cookies we use are:
10.1 Strictly Necessary Cookies
These cookies are essential for the platform to function and cannot be disabled. They include session authentication tokens, security cookies and load-balancing identifiers. No personal data is shared with third parties via strictly necessary cookies.
10.2 Functional Cookies
Functional cookies remember your preferences — such as language settings, display options and responsible gambling tool configurations — to provide a more personalised experience. You may disable these cookies, but doing so may affect platform functionality.
10.3 Analytics Cookies
We use analytics tools to understand how users interact with the platform — including which features are most used, where users navigate and how long sessions last. Analytics data is processed in aggregated or pseudonymised form wherever possible.
10.4 Managing Your Cookie Preferences
You can manage or withdraw cookie consent through your browser settings or via the cookie preference controls available on the platform. Please note that disabling certain cookies may limit your access to some features of the Services.
Your Data Rights
Subject to applicable law and certain exceptions, you have the following rights in relation to your personal data held by pkesy:
- Right of Access: You may request a copy of the personal data we hold about you and information about how it is used.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data. You can update basic account information directly within your account settings.
- Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to overriding legal retention obligations.
- Right to Restriction of Processing: You may request that we restrict processing of your data in certain circumstances — for example, while a complaint is being investigated.
- Right to Data Portability: Where processing is based on consent or contract and is carried out by automated means, you may request a structured, machine-readable copy of your personal data.
- Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes. We will cease processing for marketing purposes immediately upon receipt of a valid objection.
- Rights Related to Automated Decision-Making: Where automated processing produces decisions that significantly affect you, you have the right to request human review of that decision.
Children's Privacy
The pkesy platform and Services are strictly intended for adults aged 18 years or older, or the higher minimum age required by the relevant operator or license jurisdiction. We do not knowingly collect, process or retain personal data from individuals under the age of 18.
If we become aware that personal data has been collected from a person under the minimum age, we will take immediate steps to delete that data, close the associated account and, where required, notify the relevant authorities.
Security Measures
pkesy implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include:
- Transport Layer Security (TLS/HTTPS) encryption for all data in transit between your device and our servers
- Encryption of sensitive data at rest, including financial information and identity document data
- Role-based access controls ensuring that only authorised personnel can access personal data on a need-to-know basis
- Regular internal security reviews and vulnerability assessments of platform infrastructure
- Multi-factor authentication options for user accounts
- Secure password hashing using industry-standard algorithms
- Contractual data security obligations imposed on all third-party processors
While pkesy takes all reasonable precautions, no data transmission over the internet or electronic storage system is entirely secure. We cannot guarantee absolute security and encourage you to take steps to protect your own account — including using a strong, unique password and enabling two-factor authentication where available.
In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, pkesy will notify affected users without undue delay in accordance with applicable legal requirements.
Updates to This Policy
pkesy may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or platform functionality. When we make a material change — one that meaningfully affects how your personal data is processed — we will notify you by displaying a prominent notice on the platform or by sending a communication to the email address associated with your account, in advance of the change taking effect.
The "Last updated" date at the top of this page indicates when the current version of the Policy was published. We encourage you to review this Policy periodically so that you remain informed about how pkesy handles your personal data.
Your continued use of the Services following publication of an updated Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, you must discontinue use of the Services and may request account closure in accordance with our Terms & Conditions.
Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the way pkesy handles your personal data, please get in touch with our support team through the following channels:
- Live Chat: Available 24/7 directly through the platform — the fastest way to reach us for any data-related query.
- Email : [email protected] — typical response time within 24 hours.
When contacting us about a data rights request, please include your registered username and a clear description of your request to help us verify your identity and respond as efficiently as possible.
For responsible gambling concerns specifically, please also visit our Responsible Gambling page, which contains details of both platform tools and guidance on seeking external support.
Confident You Understand Our Privacy Practices?
Now that you have reviewed how pkesy handles your personal data, explore the platform with confidence. Transparent policies, secure infrastructure and responsible tools — built for players across Pakistan.